The highly anticipated ANR Virtual Production Stage has been successfully launched in Hyderabad through a unique collaboration between Annapurna Studios and Qube Cinema. This state-of-the-art facility is poised to be a game-changer for the Indian film industry, propelling India’s entertainment sector to new heights on the global stage. The cutting-edge ICVFX (In-Camera Visual Effects) technology employed by this virtual production stage is set to revolutionize the filmmaking process.
Filmmakers can now seamlessly blend real and virtual elements, shooting scenes in various locations worldwide without the need for physical relocations. They can manipulate weather conditions and lighting to suit their creative vision, granting them unparalleled artistic freedom. The ANR Virtual Production Stage has undergone extensive testing since October 2022 and has already been utilized for shooting numerous films, commercials, and music videos.
Nagarjuna Akkineni, representing Annapurna Studios, expressed his satisfaction with the successful launch of the ANR Virtual Production Stage, highlighting their commitment to delivering cutting-edge services to clients. The collaboration between Annapurna Studios’ expertise in filmmaking and studio management, combined with Qube’s technical prowess, has resulted in an outstanding partnership. Virtual production empowers creative minds to unleash their boundless imagination and transform their visions into reality.
This world-class permanent ICVFX facility is the first of its kind in India, offering substantial cost savings in terms of logistics and production. It empowers filmmakers to tell their stories without limitations imposed by physical locations or space constraints. Undoubtedly, this marks a significant turning point in the Indian film industry, establishing the ANR Virtual Production Stage as a true game-changer.