The BJP’s approach in the Telangana elections seems strategic. Instead of widespread advertising, they’re focusing resources on constituencies where they believe they have a strong chance of winning. This targeted approach includes organizing roadshows and public meetings specifically in areas where they’re competitive, like Adilabad, Nirmal, Nizamabad, parts of Karimnagar, and the twin cities, where they anticipate securing about 20 percent of the votes.
Their decision to skip digital and print media advertisements in certain regions like Khammam, Nalgonda, parts of Mahabubnagar, Siddipet, and Warangal might stem from an internal assessment suggesting they’re not as competitive in those areas. Analysts also suggest that in these regions, the BJP ranks as a distant third, making advertising there less impactful in terms of electoral outcomes.
Instead of investing in advertising across the board, they’re channeling efforts and resources into winnable seats. This indicates a targeted campaign strategy, where the party concentrates on specific regions where they stand a chance of securing votes, rather than dispersing funds on areas where victory seems less likely. Overall, their approach seems to prioritize efficiency and strategic utilization of resources in pursuit of electoral success.