Re-releasing movies is not a new concept, but it’s a trend that’s catching up in Tollywood, and audiences seem to be enjoying it. It’s not just about the box office numbers; it’s also about the emotional connection people have with these movies. Re-releasing movies is a way to celebrate the nostalgia and the joy these movies bring to people’s lives.
The re-releasing trend has caught up in Tollywood, and movies like Jalsa, Pokiri, Chennakeshava Reddy, Khushi have done well in re-release. The success of these re-releases has surprised trade pundits and audiences alike. It’s a trend that’s here to stay, and movie makers are planning more re-releases in the future.
It’s interesting to note that some movies, which were not very successful during their initial release, have become super hits in their re-release. For example, Chenna Kesava Reddy was an average performer during its initial release, but it became a surprise hit in its re- release. Similarly, Orange, which was a disaster during its initial release, did well in the re-release.
Some trade pundits have criticized the re-release trend, claiming that it’s a ploy by movie makers to exploit fans’ emotions and make more money. They argue that movie makers should focus on creating new and innovative content rather than rehashing old movies.