Many young heroes in Tollywood seem to have gone mad with their demands. Even those who have yet to make a name for themselves are quoting figures in the range of five to ten crores. However, when their movies finally hit the theatres, the producers are left exhausted, with some films even changing hands or being shelved entirely.
With the release of several big-budget films in recent times, these young heroes are finding it increasingly difficult to secure the remuneration they demand, with some agreeing to reduce their fees by half. Of course, if the producer is foolish enough to agree to their demands, then these heroes may end up with swollen egos.