Cinema continues to be the most popular form of entertainment but owning a cinema theatre may not be as good as many other businesses, in terms of returns on investment.
The great days of the cinema halls are gone?
Or, the glory and prestige associated with owning a cinema hall is gone?
B. Prakash is the second-generation cinema theatre owner at RTX Cross Roads in Hyderabad. He is the owner of Mayuri theatre formerly known as Sangham. He tells TeluguRajyam about the past and present and future of owning a cinema hall.
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The joy of coming to his theatre, and going through the thrill of witnessing a movie that is shown on the screen will bring money or not continues to enchant Prakash.