Allu Arjun’s blockbuster hit ‘Pushpa: The Rise’ has set the stage for an upcoming sequel titled ‘Pushpa: The Rule’. However, the gap between the releases is causing some tension within the movie’s unit. Allu Arjun’s transformation into a Pan India star with ‘Pushpa: The Rise’ has raised expectations for the sequel, ‘Pushpa: The Rule’, which is set to hit screens shortly after the part 1.
There’s been a significant focus on ensuring the quality of the film. Despite initial criticisms of ‘Pushpa: The Rise’, the movie has gained an unexpectedly large following. This growing anticipation has heightened the pressure on the film unit, particularly concerning the sequel’s graphics and production standards.
As time progresses and the budget possibly expands, there’s a palpable sense of rising tension among the team.
Insider sources reveal that marketing efforts for ‘Pushpa: The Rule’ are already underway. Sukumar and Allu Arjun’s production company are intensifying their focus on marketing this time around. Talks of increased rates and associated concerns might be affecting the promotional strategies, adding pressure to the film unit.
This shift towards a more aggressive marketing approach could potentially overshadow the film’s production integrity, a worry that’s evident within the film unit.