Record Price For Salaar Digital Rights

Prabhas has attained Pan-India stardom after the monumental success of Baahubali 1 & 2. Regardless of the box office results, his films consistently surpass the Rs 300 crore mark, a feat unmatched by any other hero. Despite the underwhelming performance of his recent releases, his upcoming film Salaar has generated significant trade buzz. It has been reported that a prominent OTT platform has secured the digital rights for Salaar Part 1 for a record-breaking price.

The digital rights for Salaar Part 1, titled Ceasefire, have been acquired by a leading OTT giant for a whopping Rs 200 crore, setting a new record. The previous highest was Jio Cinema’s purchase of Shahrukh Khan’s Dunki for Rs 150 crore.

The glimpse of Salaar showcases Prabhas in a powerful action-hero avatar, greatly exciting his fans who eagerly await seeing him in such a role. This has heightened the film’s prospects and generated immense buzz. Directed by Prashanth Neel, Salaar portrays Prabhas as a formidable savior.

Sruthi Haasan plays the lead role of a journalist, while Prithviraj Sukumaran portrays the antagonist. Jagapathi Babu also plays a significant role. The film is set to release on 28th September in multiple Indian languages.