The sudden imposition of lockdown has made people watch various contents on the OTTs and it led to the sudden rise of OTT platforms in India. With the movies streamed in just two months after the release, the hike in ticket prices forced people to stay indoors and watch their favorite movies on OTT platforms rather than spending huge bucks to watch in theaters.
In fact, the OTTs have become the best revenue source for filmmakers who are unable to screen their movies in the theatres. But, however, the OTTs have become quite stringent these days and small-time movie makers are finding it difficult to stream their movies on OTTs.
Recently, a mid-range hero who delivered back-to-back duds received a huge shock from an OTT platform. The OTT platform has rejected buying his movie on an outright basis and was ready to pay on a streaming minutes basis instead of an outright price.