Nandamuri Balakrishna, who is known for his controversial remarks and actions, has been making efforts to improve his public image lately. However, his recent advertisement for Vega Sri Gold and Diamonds has landed him in another controversy. In the ad, Balakrishna can be seen wearing a tiger claw pendant, which has raised concerns among wildlife enthusiasts and caretakers.
According to the Wildlife Protection Act of 1972, wearing or displaying animal parts is a punishable offense. Many are speculating that the tiger claw pendant that Balakrishna wore in the ad is an original tiger claw, which would make the ad illegal. Anyone can sue him for such an offense under the law.
The ad makers and the ad agency should have taken the necessary precautions and followed a certain protocol to avoid such controversies. However, it appears that they were unaware of the legal implications of using animal parts in the ad. As a result, the forest department has the right to initiate proceedings against the advertisement. Any consumer, retailer, or advertiser can also file a complaint with the Advertising Standards Council of India.
It is essential for advertisers to take responsibility for their actions, especially when they are investing huge amounts of money and featuring big stars in their advertisements. Failure to do so can not only tarnish the image of the stars but also result in legal tussles that can harm the brand’s reputation. Despite Balakrishna’s recent efforts to improve his public image, this ad has once again landed him in controversy.