The movie industry was massively hit during the first lockdown and several projects which were under production have come to halt. The theatres were shut and TV channels played reruns of the old shows. It forced the consumers to look for alternate choices of entertainment and they started sampling the existing OTT platforms.
During the COVID era, OTT was in boom and Amazon Prime Video became the front runner in bagging Telugu movies. On the other side, Netflix had hardly bagged any Telugu movies. Amazon Prime was on a spree of acquiring the digital rights of Telugu movies and producers of the movies like V, Nishabdam, Tuck Jagadish, Narappa made huge money.
But, post-COVID, it looks like the streaming giant has become very finicky and has been neglecting Telugu movies. But, Netflix is on an acquiring spree these days. Ranga Ranga Vaibhvanga, Krishna Vrinda Vihari, Virata Parvam, Ante Sundaraniki, GodFather, Pakka commercial, F3, Major, Urvasivo Rakshasivo, and Atithi Devo Bhava are recent films that have been bought by Netflix. The recent release, Dhamaka, has also locked its OTT platform as Netflix.
On the flip side, Amazon Prime hasn’t bagged many movies except for Ginna, Kantara, and Yashoda in recent times. As Amazon Prime saw huge losses, they now moved to invest in creating original dramas and series in Telugu.