Launching apparels is not new to the stars. Over the years, so many stars have come and launched their own garment business. In Bollywood, the likes of Anushka and Tamanna have done that and now Alia Bhatt has joined the bandwagon.
The actress had been working on a venture of her own for quite some time now and the launch has surely left many ecstatic. The clothing will range for the age groups of 2-14 years and currently has a section on FirstCry. The talk is that Alia Bhatt has spent a lot of money on this brand from her hard owned income.
The pricing is pretty reasonable beginning at Rs. 350 and Alia’s Ed-a-mamma is expected to have its own section on e-commerce websites like Amazon and Flipkart by next year. Alia Bhatt will next be seen in the magnum opus RRR which she is yet to start its shoot to date.