There is a buzz around a short clip from the movie Pushpa 2 titled “Where is Pushpa”. The movie’s team believes that it is essential to further promote this clip to secure a favorable rate for OTT, and if the buzz continues to grow, it could potentially soar by the time of the film’s release.

To achieve this, every piece of content from the film must go viral, garnering millions of views not only in Telugu but also in Hindi and other languages. So, what would be the cost of accomplishing this?

In Tollywood circles, there are rumors that the promotion budget for the “Where is Pushpa” clip is four crores, which is apparently necessary for the clip to go viral on various social media platforms.

The producers of Pushpa 2 aim to achieve the same level of success as RRR in all aspects, and to reach this goal, they must allocate a substantial budget for publicity.

Therefore, four crores may not be enough and could be considered a small amount.