Vijay Deverakonda, who was once playfully labeled a ‘Rowdy Boy’, has undergone a notable transformation. His demeanor has shifted, no longer reflecting aggression, as he adopts a more subdued approach towards promoting his upcoming film ‘Kushi’. Interestingly, his promotional efforts appear concentrated solely on the southern regions, indicating a lesser inclination towards
promoting the movie in the north.
In the Telugu-speaking states, he is actively engaging in tours. However, it’s worth noting that there seems to be relatively less interest in promoting the film’s northern reach. Regardless, his promotional strategy, encompassing both active and subtle measures, reflects a conscious decision to approach the promotion differently. If true, this shift deserves appreciation for Vijay Deverakonda.
Directed by Shiva Nirvana of ‘Ninnu Kori’, and ‘Majili’ fame, the movie is said to be a romantic drama between Vijay Deverakonda and Samantha. The movie is slated for release on 1st September 2023.