Known for his critically acclaimed debut film “Cinema Bandi,” produced by Raj and DK, Praveen Kandregula is coming up with his second film, promising to deliver yet another captivating cinematic experience. Ananda Media is all set to mark its grand entry into the Telugu film industry with its debut production, produced by Vijay Donkada along with Sreenivasulu PV and Sridhar Makkuva. Samantha, Raj & DK unveiled the title, first look and concept video of the movie.
An intriguing title “Paradha” is locked for the movie billed to be a compelling drama, which is centred around female protagonists, boasts a stellar cast featuring the immensely talented Anupama Parmeswaran, the versatile Darshana Rajendran, and the veteran actress Sangitha. Paradha means curtain and the first look poster where Anupama is seen without Paradha catches everyone’s attention. Draped in traditional attires, Anupama is seen standing alongside some other girls who cover their faces with Voni. Anupama is seen giving a stern gaze. Unlike in her previous film, she will be seen in a de-glam role.
The concept video shows an idol of goddess in a village set-up. The shloka- Yatra naryastu pujyante ramante tatra Devata, yatraitaastu na pujyante sarvaastatrafalaah kriyaa, a famous shloka from Manusmruthi is heard. It means where Women are honored, divinity blossoms there, and where women are dishonored, all action no matter how noble remain unfruitful. The shloka describes the theme of the movie.
Notably, ‘Paradha’ marks Darshana Rajendran’s first foray into Telugu cinema after she accomplished huge fame in the widely acclaimed films ‘Hridayam’ and ‘Jaya Jaya Jaya Jaya Hey,’ adding an extra layer of excitement for her fans in both the Telugu and Malayalam film industries.
“Paradha” has been a labour of love, with shooting schedules spanning across picturesque locations in Delhi, Himachal Pradesh and some villages. While the crew’s journey has been nothing short of adventurous, the excitement continues as they gear up for the final leg of shooting scheduled in Hyderabad in May.
Speaking about the film, director Praveen Kandregula expressed his enthusiasm, stating, “With ‘Paradha,’ we aim to offer audiences a unique and compelling narrative that not only entertains but also resonates deeply. It’s been an incredible journey bringing this story to life, and I can’t wait for everyone to experience it.”
Produced under the banner of Ananda Media, “Paradha” promises to captivate audiences with its engaging storyline, talented cast, and its catchy songs. Producer Vijay Donkada expressed his excitement for “Paradha” saying, “Our movie is not just a story, it’s an experience, a journey that will transport audiences to another realm.”
Gopi Sundar scores the music for the movie that has cinematography handled by Mridul Sujit Sen. Dharmendra Kakarala is the editor. Stay tuned for further updates as the film nears its eagerly awaited release.
Cast: Anupama Parmeswaran, Darshana Rajendran, Sangitha
Technical Crew:
Banner: Ananda Media
Director: Praveen Kandregula
Producers: Vijay Donkada, Sreenivasulu PV, Sridhar Makkuva
Executive Producer: Rohit Koppu
Music: Gopi Sundar
Lyrics: Vanamali
Writers: Poojitha Sreekanti, Prahaas Boppudi
Script Doctor: Krishna Prathyusha
DOP: Mridul Sujit Sen
Editor: Dharmendra Kakarala
Sound Design: Varun Venugopal
Art Director: Srinivas Kalinga
Costume Designer: Poojitha Tadikonda
PRO: Vamsi-Shekar
Publicity Designs: Anil & Bhanu