The makers of the much-awaited global project Kalki 2898 AD starring the Rebel Star Prabhas organized an innovative event in Hyderabad to launch a custom-made vehicle and also released. A nearly 1-minute-long teaser to reveal Bujji to the world on Wednesday night.
The event held at Ramoji Film City in Hyderabad was a grand gala with crowds attending in big numbers. Unlike regular film events, the event saw some risky stunts performed by bikers. The Mumbai-based V.Unbeatable team who won season 2 of America’s Got Talent performed on Prabhas’ medley on the stage, which was one of the major highlights.
Nag Ashwin introduced the team behind the building of the custom-made vehicle Bujji. “The name Bujji sounds small, but it’s very special for us. Kalki 2898 AD is a tough film to make. I didn’t do engineering. I tweeted to Anand Mahindra for help. He activated his team. They passed us on to Jayam Motors in Coimbatore. It’s a very experimental racing car-building company. It requires huge research to build a car with such features. This is something we pulled off here. The car is massive. We customized and built it step by step, all for Kalki and Bhairava. I want to thank the whole team of Mahindra, the team of Jayam Motors, and team Kalki.”
When fans were waiting keenly to catch a glimpse of Prabhas, the Pan India star made an entry to the event like never before. He came to the stage on Bujji. He just killed it with his dare-devil stunts. His acquaintance with Bujji was witnessed when he confidently rode the vehicle.
The makers then revealed a teaser of Bujji x Bhairava teaser to reveal the swanky vehicle robot from the world of Kalki 2898 AD. Bujji serves as Bhairava’s loyal partner and plays a crucial role in the movie’s plot. Bujji is humorous, yet is a genius. He helps Bhairava in achieving his mission. “There’s no going back,” says Bhairava in the end, expressing his contentment for becoming successful in his mission.
The teaser has some mind-blowing visuals that are world-class. The technical aspects as well as the production design are spectacular. The nearly one-minute video shows the grandeur of making this magnum opus. Prabhas looked dashing.
Prabhas who entered the stage in the get-up of Bhairava revealed the hard work underwent in making the movie, and he also heaped praises on his makers.
Prabhas said, “My director Nag Ashwin tortured me for 3 years. I just wanted to come to the event casually. But Nag Ashwin made me perform these stunts. It’s my director’s idea to post the tweet ‘someone special’ to build curiosity. It was part of publicity. Bujji is very special. If you ask me to choose, I will pick Bujji’s body over its brain. Like all of you, I’m also waiting eagerly to watch the movie. I hope you liked the teaser of Bujji.
“I’m lucky to have the opportunity to work with legends like Amitabh Bachchan and Kamal Haasan. I thank them for making the movie. The whole of India is inspired by these two actors. Amitabh is equally a big star in the south. I asked my mother for the costume, after watching Sagara Sangamam.
Deepika is the most gorgeous superstar. She is doing international movies and international ads. We are lucky to have her in the movie. Disha is a hot star. I was fascinated to see Mr Dutt’s confidence at this age. He never bothered about the budget. He is the only producer who has been in the industry for 50 years. Luckily, he has 2 beautiful daughters who have the same madness and daring that of their father. The way they work, we should all get inspired. Thanks to Swapna and Priyanka. Bujji is another superstar. Thanks to national media for covering up this event.”
It was a super successful event with national media, fans, and spectators going gaga over the innovatively planned programs and the Swanky Bujji.
Presenting ‘BUJJI’ – The Futuristic Vehicle and Prabhas’ Best Friend in ‘Kalki 2898 AD’, unveiled in a spectacular launch event and official preview attended by 20,000 fans in Hyderabad
Following an extraordinary teaser reveal of the futuristic vehicle named ‘Bujji’, the fifth and ultimate hero of the upcoming sci-fi epic ‘Kalki 2898 AD’, the makers of the film finally introduced ‘Bujji’ in a never-seen-before epic launch event in Hyderabad on 22nd May 2024. A life-size futuristic vehicle happens to be Prabhas aka Bhairava’s best friend in the film. Announced in a unique and grand event, Prabhas unveiled a special glimpse of ‘Bujji’ – Bhairava in the ‘Introducing ‘Bujji’’ video, showcasing moments from their journey together on a mission in the magnum opus. In the video, Prabhas wholeheartedly expresses, ‘Love You, Bujji’.
As ‘Bujji’s’ brain united with its physical form, Prabhas made a one-of-a-kind entrance, surprising the audience by driving and crashing through a huge wall with his futuristic vehicle, ‘Bujji’. He was seen driving his trusted best friend as it was unveiled at the spectacular launch. The event showcased the strong connection and friendship between Prabhas, portraying the role of Bhairava and the intelligent vehicle, which plays a crucial role in the film.
Attended by the makers, close to twenty thousand audience members and media in Hyderabad, including Director Nag Ashwin, producers C. Aswani Dutt, Swapna Dutt Chalasani, and Priyanka Dutt Chalasani, along with actor Prabhas, the grand launch event marks another milestone in the history of ‘Kalki 2898 AD’s’ unique and elaborate launches. It’s impressive how the magnum opus has kicked off its promotional campaign with such grandeur. Unlike the conventional norm of saving such events for the release week, the makers have kicked off the campaign with the exciting launch of ‘Bujji’.
Featuring an ensemble star cast including Amitabh Bachchan, Kamal Haasan, Prabhas, Deepika Padukone and Disha Patani in key roles, ‘Kalki 2898 AD’ is directed by Nag Ashwin and produced by Vyjayanthi Movies. A multilingual, mythology-inspired sci-fi spectacle set in the future, the film hits the screens on June 27, 2024.