Sai Dharam Tej is the first hero in Tollywood to daringly release his film Solo Bratuke So Betteru on the big screens. The film is all set to release as a Christmas special as per the latest news and this has got mixed reactions from the public.
But today, some key screens in Hyderabad have opened with the Hollywood film Tenet and the response has been great. So, to take things and sell his film, even more, Sai Tej has himself decided to promote the film and today went to the Prasadz multiplex and showed the entire procedure himself.
This is something new for a hero to do. This clearly shows how the industry has been affected due to the closure of theatres. So, in the days to come, we need to see how many more screens will open and which other heroes will come forward to promote their films.