Prime : The past few years have seen an exponential growth of the OTTs and India is the biggest market. The Covid 19 pandemic has increased the business. With people sticking to homes during the lockdown, they turned to digital screens for entertainment. With India being the World’s fastest growing market for streaming platforms, OTT giants like Amazon Prime, Netflix and others are trying to capture the Indian market.
Amazon Prime has been quite successful, and Netflix is still struggling due to it’s exorbitant subscription prices. As the online streaming audience expanded beyond millennials, homemakers and senior citizens, another major global OTT Paramount+ is eyeing the Indian market and ready to give tough time to Amazon Prime.
Paramount + is a well-known OTT platform in the international arena with popular shows like Halo, 1883, and Star Trek. Now, Paramount + will be the new addition to the list of international OTT platforms like Amazon Prime Video, and Netflix.
This global OTT platform is expected to release an update on its lineup of content and its launch date in India very soon.