Telugu ZEE5 has unveiled a Sankranthi brand film featuring Rocking star Manchu Manoj, celebrating the spirit of the festival while reinforcing the platform’s promise of delivering entertainment that truly belongs to Telugu audiences. With the communication line ‘Mana Pandaga, Mana Entertainment, Mana Telugu ZEE5,’ the campaign reflects the platform’s deep cultural connection with the region and its viewers.
Set in a traditional village manduva house during Sankranthi, the brand film captures the warmth, humour, and emotional bonding of a festive family gathering. The narrative follows Manoj’s journey from a bus ride back to his village to a lively homecoming filled with playful moments, and humorous banter between family members. The story culminates in a high-energy celebration, highlighting Telugu ZEE5 as the go-to entertainment companion for the year.
Directed by Sai Marthand and DOP by Suriya Balaji, known for their work in series ‘Little Hearts’, the film blends festive nostalgia with contemporary storytelling, using its content offering with a diverse slate of films and series that cater to a wide range of audience preferences. The platform has already made its mark with popular titles such as Beauty, Nayanam, Bhairavam, Sankrantiki Vasthunam, Kishkindapuri, and Hanuman.
Looking ahead, Telugu ZEE5 is set to bring major releases including films starring Chiranjeevi and Nayanthara’s starrer ‘Mana Shankara Vara Prasad Garu’, and Ravi Teja’s featuring Bhartha Mahasayulaku Wignyapthi, and Gurram Papireddy ensuring a steady flow of high-impact entertainment for its viewers.
Speaking about the campaign, Anuradha Guru, Business Head – Telugu ZEE5, said, “At Telugu ZEE5, our focus is on bringing a diverse mix of entertainment that truly reflects the tastes of Telugu audiences, from rooted family dramas and festive entertainers to gripping thrillers and big-ticket star films. With our previous and upcoming films featuring stars like Chiranjeevi, Nayanthara, and Ravi Teja, we are building a strong, consistent content pipeline. This Sankranthi campaign reflects what we stand for: culturally rooted stories, mass entertainment, and content that families can enjoy together on Mana Telugu ZEE5.”
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Actor Manchu Manoj, the face of the Sankranthi campaign, shared, “Sankranthi is all about family, laughter, and togetherness. This film brought back memories of the fun, light-hearted roles I’ve enjoyed earlier, and it felt refreshing to revisit that space. I loved how naturally the story captures the festive mood, and being part of a Zee5 Telugu campaign that celebrates family emotions made it even more special.”
Manchu Manoj – https://x.com/i/status/2010662319240425550
With its culturally rooted storytelling, strong content lineup, and festive brand communication, Telugu ZEE5 continues to strengthen its position as a platform that celebrates Telugu entertainment in all its forms, making this Sankranthi truly special for its audiences.
About ZEE5:
ZEE5 is Bharat’s largest homegrown video streaming platform and the multilingual storyteller for millions of entertainment seekers. ZEE5 stems from the stable of ZEE Entertainment Enterprises Limited (ZEEL), a Global Content Powerhouse. An undisputed choice of video on demand platform for consumers, it offers an expansive and diverse library comprising 4,071+ films, 1,800+ TV shows, 422+ web originals, 4,492+ music videos, and over 1.35 lakh hours of on-demand content. The content is now offered to our varied audience through 7 personalized and hyper-local subscription packs spread across 12 languages – Hindi, Tamil, Telugu, Bengali, Malayalam, Kannada, Marathi, English, Oriya, Bhojpuri, Gujarati, and Punjabi. This encompasses our large repertoire of Originals, Indian and International Movies, TV Shows, Kids shows, News and Live TV. A strong deep-tech stack, stemming from partnerships with global tech disruptors, enables ZEE5 to deliver a seamless experience across multiple devices, ecosystems, and operating systems. Follow ZEE5 on Facebook, Instagram, LinkedIn and X.
